Marketing and Advertising
Building your business with tested and proven marketing systems will drive your business. From the arrival of your branded bright yellow deBugit fleet of service vehicles to the placement of your advertising and grand opening promotion, deBugit’s marketing professionals will be there. deBugit’s marketing will be measurable, have continuity and be result oriented and the deBugit marketing commitment starts with community relations for building awareness.

These advertising components will promote your expertise and professionalism, and will separate deBugit from the competition. It will position deBugit franchisees as the leader in computer services.

Marketing and advertising will be managed for you through deBugit’s marketing communications group.

Marketing and Advertising program includes:

~ Corporate Identity
~ Mobile Billboards (vehicles)
~ Yellow Pages
~ Media Advertising ~ Web Site
~ Customer Retention Program
~ Public Relations
~ Recruiting
~ Direct Mail
~ Client Database

Education and Training
Before you open your deBugit service center, you and your staff will be provided with a training program specifically designed to impart all facets of our proven system and services, sales development methods, customer service aspects, promotional techniques and other management procedures. At deBugit, training is key to success. All deBugit management must be Certified and have completed deBugit’s management training. And deBugit’s corporate assistance in employee recruitment and training will greatly assist in developing the local team at each service center.

The deBugit franchise training program includes a complete set of detailed Operation Manuals.

The training includes:
~ customer service
~ software operations
~ business operations
~ public relations
~ service calls
~ equipment analysis
~ marketing
~ technical support
~ on-line support

The Territory
The deBugit Computer Service Center territory is measured by households in your marketing area and will include all commercial interests therein schools, businesses, offices, organizations, etc.

Site Location Assistance
Identification of a specific site based on required demographics, store model comparisons and consumer convenience.

Site Development
Franchise corporate will provide generic standards for center design, layout and signage.

Operational Support Services
To maximize revenue and operational efficiencies.

Third Party Financing
Help in identifying sources with competitive rates and terms.

The deBugit Service Center Package
~ a 1,250 to 1,500 square foot facility graphically coordinated with consumer service lobby, a retail component, TV/waiting area and deBugit’s Rx technical repair laboratory
~ deBugit service vehicles (a minimum of two)
~ testing & diagnostic equipment
~ office equipment, furniture & fixtures
~ signage
~ preferred vendor purchasing arrangements
~ management & operations training
~ on-line support
~ marketing support services